Our Leadership
Executive Leadership Team

Partner/Chief Executive Officer
Steve Whinnery - Chief Executive Officer
Since the company’s beginning in 2001, Steve’s focus has been collaborating with and advising CFO’s, CIO’s and other business leaders. He has served in an advisory capacity and led implementations for Fortune 1000 companies across various industries including: CPG, Financial Services, Healthcare, Manufacturing, Retail, Services and Hospitality.
Steve holds a Bachelor of Science in Business Management, Marketing and Entrepreneurship from the University of Wisconsin-Eau Claire.
Steve enjoys spending time with his kids outside of work, playing golf, riding motorcycles and traveling.

Partner/Chief Revenue Officer
Lisa David - Chief Revenue Officer
As a Partner and Chief Revenue Officer at eCapital Advisors, Lisa is responsible for the go-to market strategy and solution delivery for clients and prospects. She brings her extensive experience as a sales leader and technology expert to her role in marketing and business development. Her favorite part of the job is the perspective of the “before and after” for prospective customers—hearing about the success of analytics and what it did to improve their business in a meaningful way.
Lisa graduated from the University of Northern Iowa with a B.A. in Accounting with CPA certification and came to eCapital Advisors with over 16 years of experience in professional consulting services and sales. Throughout her career, Lisa has always found joy in empowering her clients.
In her own words, her favorite interactions with clients are, “Being able to help them understand what to pursue in analytics and what value it will provide. Presenting that to their leadership team and helping map out the implementation plan. Supporting them every step of the way. That’s rewarding because that’s really where they lean on us for our expertise.”
Outside of work, Lisa serves on the board of directors for Ronald McDonald House Charities and is a member of the Women’s President’s Organization. She is a self-described person and finds passion and inspiration in personal and professional relationships. She loves encouraging passion in others and enjoys hosting and supporting the activities of her friends and family.

Partner/Chief Operations Officer
Matt Federick - Chief Operations Officer
Matt enjoys working to develop and train the next generation of consulting talent. “Mentoring and working alongside eCapital junior consultants and interns is a big part of our culture here at eCapital. It’s part of what makes eCapital a great place to work and why our consultants enjoy working here.”
Matt has worked with many varied industries and technologies at eCapital and prior to eCapital as a member of the Accenture PeopleSoft organization. Matt holds B.A.’s. in Computer Science and Economics from the University of St. Thomas in St. Paul, Minnesota.
In his spare time, Matt can be found golfing with friends, playing chauffeur to one of his 3 boys’ activities, enjoying a local restaurant with this wife Meighan or planning his next travel adventure.

VP, Sales & Marketing
Corey Fischer - VP, Sales & Marketing
His professional passions are focused on helping people, providing tangible value & creating positive outcomes. He has a strong record of high growth results through strategic leadership roles – having worked for large, mid-size, and start-up technology organizations.
Corey graduated from the University of Minnesota – Duluth with a Bachelor of Business Administration – Marketing.
In his spare time, he enjoys spending time with his family & friends, traveling & exploring far-off places, listening to live music, getting out on the lake, and staying active by running, biking, and golfing.

Chief Financial Officer
Matt Herbst - Chief Financial Officer
Matt graduated from the University of Wisconsin – Madison with a Bachelor of Business Administration in Finance and International Business.
Outside of work, Matt enjoys volunteering with multiple organizations, mentoring, and being outdoors with his wife and kids doing water sports, mountain biking and supporting his kids in their activities.

Managing Director
Lenny Hayes - Managing Director
Lenny graduated from Stony Brook University with a B.S. in Business Management & Finance. Lenny earned his MBA from LeBow College of Business – Drexel University with a focus in Business Analytics. Lenny joined eCapital Advisors with 10 years of experience in professional consulting services and industry.
Lenny’s focus has been collaborating and driving technology solutions and programs with C-suite executives for Fortune 500 clients across various industries (Consumer, Retail, Manufacturing, CPG, Financial Services, Healthcare, Insurance). Beyond client delivery excellence, Lenny enjoys training others and serving as a player coach to maximize his teams’ strengths to instill customer success.
Outside of work, Lenny enjoys spending time with his family, playing golf and tennis, and relaxing on the beach with friends.
Thank you for choosing to explore eCapital Advisors. This video should give you a further glimpse into our partners and our business. Should you have any questions or require further assistance, our friendly team is just a click away.
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