Retailers collect tons of data daily such as sales data, customer data, and inventory information to identify opportunities for improvement. However, this data often goes to waste if it can’t be used in a manner that applies directly to market trends and consumer behavior
Retailers need a better way of interpreting the data they collect to obtain valuable insights about market trends. Predictive analytics is a data-driven approach that opens more doors for retailers.
What You’ll Learn:
- What is Predictive Analytics and why the retail sector is one of the best positioned to benefit
- How Predictive Analytics allows you to keep up with the market trends and customer preferences
- 6 use cases that enable retailers to take full advantage of this data analysis technique moving forward
